Friday, August 13, 2010

Shop Levi's Made Crafted at

What separates Made & Crafted from Levi's Vintage?

"LV looks to the past, to recreate iconic garments from Levi’s history. Made & Crafted comes from the same origins but projects forwards. It’s a modern collection with traditional sensibilities. If you like, M&C is the yin to LV’s yang.

Made & Crafted follows fundamentals of good design ... garments should be useful and long lasting. Maurizio Donadi (the VP of Levi’s XX) describes Made & Crafted as ‘non-fashion’. It’s not quick, throw away fashion, hence our attention to the materials and construction used."

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